Why are some broker websites so cheap?

Because you're buying a copy, not a build. Cheap subscription and template sites reuse one layout across hundreds of brokers, drop in a generic embedded calculator, and skip the custom work entirely. That's a legitimate way for a brand-new broker to get online fast. The trade-offs are that the site does nothing to differentiate you, the calculator usually can't capture a lead, and with subscriptions you never own the site at all: stop paying and it disappears.

What should be included in a broker website build?

At minimum: the pages that match how you actually work (including pages for each client niche you serve), a calculator that can capture the visitor's result as a lead, enquiry forms that deliver to your inbox and CRM, analytics, a privacy policy and the other compliance pages, mobile-fast performance, and clarity on who owns the code. Just as important is what happens after launch: rates and lender policies move, so someone needs to keep the numbers and content current.

Is a subscription broker website worth it?

For a broker just starting out, it can be: low upfront cost and you're online in days. The honest trade-offs are that you rent rather than own, the layout is shared with every other subscriber, and the generic tooling rarely captures leads. Most brokers outgrow it once they're writing steady volume and want a site that differentiates them and generates enquiry, which is when a custom build starts paying for itself.

How much does broker website maintenance cost?

Across the market, basic maintenance runs roughly $50 to $200 a month depending on what's included. Ours is $39 a month for managed hosting (hosting, monitoring, backups, security patches), $89 for the Care plan which adds a monthly content edit, and $199 for the Compound plan which adds a monthly compliance scan, calculator and lender-policy updates, a written content asset and weekly small edits. For a broker site, maintenance is not optional polish: rates and rules move, and a site quoting stale numbers is a compliance risk, not just a bad look.

Compound Notes

Pricing

How much does a mortgage broker website cost?

From $99-a-month subscriptions to $25,000 agency builds: the four price brackets Australian brokers actually buy from, what each one hands you, and the costs nobody puts on the quote.

Rebecca TicknerMFAA member & finance broker · founder, WeCompound16 July 20266 min read

The market, mapped

AUD · typical advertised ranges

Subscription

$59–$99 /mo

Rented. Never yours.≈ $708–$1,188 first year, then forever

Template build

$1,000–$5,000

A layout hundreds share.one-off

Custom, specialistWhere we sit

$4,500–$14,500

Built by people fluent in broking.fixed, on the page

Custom, big agency

$8,000–$25,000+

Broking learned on your invoice.quoted, varies

$1k$2.5k$5k$10k$25k+

log scale

Four ways brokers buy websites. The price tells you less than what it buys.

The honest answer: anywhere from $99 a month to $25,000 up front, and the number on its own tells you almost nothing. What matters is which of the four brackets you're buying into, and what each one actually hands you.

I'm a finance broker who builds broker websites, and price is the first question in nearly every conversation. So here's the whole market as it stands, our own numbers included, on the page.

The four price brackets

Subscription templates ($59 to $99 a month). You rent a templated site from a platform built for brokers. Fastest and cheapest way to exist online, and for a brand-new broker that can be the right call. The trade: you never own it, the layout is shared with every other subscriber, and the day you stop paying, the site is gone.

Template builds ($1,000 to $5,000 one-off).A web shop drops your logo, colours and copy into a pre-built broker layout, often in under a week. You own something, but it's the same something a few hundred other brokers own, usually with the same embedded calculator widget doing the same non-lead-capturing maths.

Custom by a generalist agency ($8,000 to $25,000+). Real designers, real developers, genuinely custom work. The catch for a broker is fluency: an agency that has never written a serviceability calculator or read ASIC's advertising guidance learns broking on your invoice, and the compliance layer tends to arrive as an afterthought.

Custom by a specialist. Custom design and build by people who already speak the industry, so nothing is learned at your expense. This is the bracket we built WeCompound for, and our fixed prices are below.

Where the ranges come from

The bracket figures above are patterns from providers' public pricing pages, checked May 2026. Individual providers move their prices; the shape of the market moves much more slowly.

What actually drives the price

Pages and depth: five pages costs less than twenty five; niche pages for each client segment are where the SEO value lives
Smart tools: a custom calculator that captures leads is real engineering; an embedded widget is a copy-paste
Integrations: forms into your CRM, booking, email, analytics; wiring and testing all of it takes real hours
Industry fluency: compliance pages, disclosure wording, the words a broker site can't use; either built in or bolted on later at a price
Content: who writes the copy, and whether it sounds like you or like every other broker site
What happens after launch: rates move, lender panels change, calculators drift out of date; a site is current the day it ships and decaying from day two

A broker website is priced like a project, but it behaves like a living thing.

The costs nobody puts on the quote

The build price is the visible number. These are the ones that turn up later.

The staleness cost.A calculator quoting last year's rates, a lender panel that's wrong, a stamp duty figure from two budgets ago. Out-of-date numbers on a broker site aren't just embarrassing, they're a compliance risk.
The lock-in cost.If you rent, you can't leave with your site. If an agency owns the code and disappears, neither can you. Ask who owns what before you sign anything.
The do-over cost. The most expensive website is the cheap one you replace eighteen months later. Two builds plus the leads the first one never captured usually costs more than doing it properly once.
The rebuild-SEO cost. If you already rank and the rebuild is done carelessly, your Google traffic can fall off a cliff. Redirects and preserved page titles are invisible on a quote and worth real money.

Our prices, on the page

Transparent pricing is one of our three beliefs, so here it is without a "request a quote" form in the way. Three fixed tiers, every one custom, every one built by a working broker:

Foundation - $4,500: up to 5 pages, 1 custom calculator; the sharp end of the custom bracket
Studio - $9,500: up to 12 pages, around 4 calculators, personalised lead report
Authority - $14,500: 25+ pages including a full client-segment grid, custom smart tools

Every site runs on managed hosting from $39 a month, with optional Care ($89) and Compound ($199) plans that keep content, calculators and compliance current as the market moves. Full inclusions are on the pricing page, and the build shows how the 2 to 5 weeks actually run.

Why a specialist costs less than a big agency

No discovery tax. We don't bill for learning what a comparison rate is, why your calculator needs a caveat beside the figure, or what an aggregator CRM is. The industry knowledge is already in the build.

How to choose, whatever you spend

Whichever bracket fits your stage, put these five questions to any provider. The answers separate the good operators from the rest at every price point.

Who owns the site and the code?: and what exactly do you keep if you leave
Can the calculator capture a lead?: or does it do the sum and wave the visitor goodbye
What happens when rates move?: who updates the numbers, how fast, and at what cost
What's in the monthly fee?: hosting alone, or content and compliance kept current
Show me three broker sites you've built: real ones, live, on your phone right now

Ours are on the examples page, and if you want an honest read on the site you have now, the complimentary audit is the place to start.

General information only. Our prices are current as at July 2026; see the pricing page for current inclusions. Market bracket figures are patterns from providers' public pricing pages, checked May 2026, and will vary by provider and scope.

Common questions

As at 2026, the market runs in four brackets. Subscription platforms rent you a templated broker site for roughly $59 to $99 a month. Template builds, where a web shop puts your branding on a pre-built layout, typically run $1,000 to $5,000 one-off. Custom builds by generalist agencies commonly quote $8,000 to $25,000 or more. Specialist custom builds sit between those: our own fixed prices are $4,500 (Foundation), $9,500 (Studio) and $14,500 (Authority). The price alone tells you little; what matters is ownership, whether the calculator can capture leads, and what stays current after launch.