Case study · Foundation build · Sydney, NSW
Kingdom Capital Finance
A faith-led Sydney broker brand, built to earn trust at first glance - and reviewed by a real aggregator compliance manager before it launched.
The brief
A brand that had to feel like Steven
Kingdom Capital is Steven Joummaa's brokerage: property and business lending from Gregory Hills, serving Sydney-wide. The brand is faith-led - the name itself, and a Proverbs line he wanted in the hero - and Steven leads with integrity and genuine care. The site had to carry that in the first three seconds, not read like a template with a logo dropped on top.
Steven is also, in his own words, quite particular. He asks a lot of questions. That's exactly the client this process is built for: every stage of the build ran through the hub, every design decision was visible, and every question got answered before the next stage started.
The build
Foundation tier, nothing wasted
A five-page Foundation build on the same per-client chassis every WeCompound site ships on: a confident navy-and-blue identity around his 'Your Property Goals, Our Finance Solutions' line, six lending specialities from first home through to SMSF and commercial, and a working borrowing-power calculator that turns a visitor's numbers into a conversation.
Mobile-first throughout, WCAG-AA foundations, and the full compliance framework built in from the first line of copy: the three required legal pages, disclosure blocks, and wording built to the published industry standards.
The test most sites never face
It went through a real aggregator review
Before launch, the site went through the advertising compliance review of Steven's aggregator - a real compliance manager reading every page. That's the test most broker websites never face until something goes wrong. The site launched with the reviewer's sign-off, and the lessons from that round are now baked into every WeCompound build.
“Working with Rebecca has been a pleasure. She responded quickly to every request, and all website updates were completed promptly with excellent styling. I'm quite particular and ask a lot of questions, but Rebecca handled everything promptly, professionally and without issue. Highly recommend her work!”
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.