Question 1

How fast will I see results?

Accepted Answer

I cannot tell you, and anyone naming a date for a settled loan is guessing. Ads can produce a phone call in the first week they run, but everything after that is the timeline your pipeline already runs on: an enquiry becomes an appointment, then an application, then a settlement, on lender time rather than ad time. What I can tell you is when the account is worth reading: once there are enough search terms to cut, and a quarter after that for the first read in settlements. If someone quotes you weeks to enquiries and months to settlements, that is their number, not mine.

Question 2

I'm already running ads. Can I keep them?

Accepted Answer

Usually yes, and usually we should. The audit reads your existing account read only first, because the conversion history, the search term data and the age of the account are worth something you cannot buy back by starting fresh. Most of the time the account stays and the campaigns inside it get rebuilt. What does get replaced early is tracking that has been counting the wrong thing, because everything after it inherits that mistake.

Question 3

What's a realistic monthly ad budget?

Accepted Answer

For search, the floor is about $1,000 a month in ad spend, plus management. Below that the account never gathers enough search term data to cut what is not working, so you pay for the learning and never get to use it. I will not quote you a cost per enquiry, because I have no measured broker numbers of my own to quote yet and a borrowed number is something you could look up over lunch and find is from 2012. The calculator on this page does the useful half instead: it shows the ceiling your own commissions set.

Question 4

Do you lock me in?

Accepted Answer

No. Month to month, no lock-in contract, no minimum term, 30 days notice at any time. The account stays in your name, and if you leave it goes with you. The one thing I ask is that you judge the work on settlements rather than clicks, and a settlement cycle takes a few months to show up in the numbers, so the first six weeks are not the verdict.

Question 5

How is this different from a generic marketing agency?

Accepted Answer

I write loans. When I say an ad cannot promise an outcome, or that a rate needs a comparison rate beside it, or that a self-employed borrower searching at eleven at night is a different enquiry to a refinance search at lunchtime, none of that came out of a briefing document. When I went looking for this for my own business, the agencies were genuinely good at advertising and had never heard of the NCCP. I would have been their compliance department, on my own account, that I was paying for.

Question 6

Who actually runs my ads?

Accepted Answer

I do. Not an account manager, not a junior, not a team you meet once at the pitch and never again. The same person who sold it does the weekly read, writes the copy that goes to your compliance team and sends the monthly report. That is also the honest limit on how many accounts this can run at once, and I would rather say so than pretend the capacity is unlimited.

Question 7

What about my aggregator's compliance review?

Accepted Answer

It happens before anything runs, not after. Every headline, description, extension and landing page block goes to your compliance team in the format they want to review it in, and the account only ever runs copy that has come back approved. It is the same process your other marketing already goes through, and it moves faster when the copy arrives already written to the rules instead of arriving hopeful.

Question 8

Do I need Google's Financial Services verification?

Accepted Answer

If you want to advertise credit in Australia, yes. Google asks advertisers promoting financial services here to complete an advertiser verification before those ads can run, and it is paperwork rather than a phone call. We do it together in the setup week so the account is verified before the first dollar goes through it, and the licensing and disclosure block on the landing page is handled in the same pass.

Question 9

What if my website is the problem?

Accepted Answer

Then that is what the audit will say, and it is often what the audit says. Paid traffic does not fix a page that cannot convert, it just buys more people to lose. The setup includes a landing page built for the campaign, so the ads never have to point at a page that cannot convert. If the rest of the site is the constraint I would rather say so and fix it first, even though that is the slower invoice, because the alternative is spending your money to prove something we both already suspected.

Google Ads for mortgage and finance brokers, read in settlements.

The complimentary audit

The opportunity report

Google Ads pricing.

Audit, build, run, report.

Audit

Build

Run

Report

What is included, and what is not.

Every month, included

Not included

Why a working broker runs it.

Google Ads by broker type.

Not on the list? Still ours.

Your questions, answered by Rebecca.

Start with the account you already have.