Websites.
Websites for refinance brokers.
A borrower who has already decided to move, checking whether you are the one to move them.
A website for a refinance broker is a comparison surface. The visitor has a reason, a rough deadline and two other tabs open, so the page has to name the reason, show the process in plain English, and offer one next step. A calculator that captures the enquiry does the rest, and the compliance layer is built in rather than added at launch.
What they type.
Refinancers arrive with a reason and two other tabs open.
These are the searches and questions a refinancer brings with them. Your site is being read against two others, so the answers need to be on the page rather than behind a form.
- “refinance cashback broker”
- “fixed rate ending what do I do”
- “switch home loan to another lender”
- “is it worth refinancing my home loan”
- “refinance to consolidate debt broker”
- “refinance broker Gold Coast”
- “home loan health check broker”
- “refinance to access equity broker”
A refinancer is not asking whether to act. They are working out who makes it least painful, and the site that explains the process wins more of those than the site with the nicer photography.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template. Refinance is the most compared decision in the book, and a template site puts you in a lineup where every page says the same thing in the same font. There is nothing on that page for the visitor to choose between except a phone number.
The second is the missing compliance layer. No Best Interests Duty statement, no licensing block, no complaints page, and a refinance enquiry form that asks for debts and repayments with no privacy notice at the point of collection. On a refinance page, where the visitor is already sceptical, that reads badly twice.
The third is speed and the bolted-on calculator. Refinance visitors run the numbers before they enquire, so the calculator is the most used thing on the site. A slow embedded one that spits out a figure and stops is the single most common wasted opportunity on a broker website.
The method.
How the site gets built.
We lead with the reason for the refinance above the fold, not with your logo.
Fixed term ending, repayments that jumped, debt to consolidate, equity to access. A refinancer who sees their own reason named in the first screen keeps reading, and the ones who do not see it leave without a trace.
We build a calculator that captures the enquiry instead of ending the visit.
A repayment comparison built into the site, with the estimate-only and subject-to-lender-criteria wording sitting with the result, and a next step attached. The enquiry arrives with the borrower's numbers already in it, so your first call is a real conversation.
We build the compliance layer in rather than bolting it on afterwards.
Best Interests Duty statement, licensing and credit representative block, privacy, terms and complaints pages, form notices at the point of collection, and the comparison rate rule respected anywhere a number appears. Ready for your compliance manager's read.
We measure the speed on Google rather than promising it.
The site is measured on Google PageSpeed Insights on a mobile profile before handover and the result goes to you with its date. On a comparison-heavy page like refinance, the slow site loses visitors it never knows it had.
The maths.
What one refinance settlement is worth
Indicative figures from a working broker's book. A guide, not a quote, and never a forecast.
- Typical loan size
- $600,000
- Upfront on one settlement
- $3,900
- Trail in the first year
- $900
- Upfront plus three years of trail
- $6,600
- Genuine enquiries per settlement
- 5 to 10
- Enquiry to settlement
- 3 to 8 weeks
Loan size, commission and settlement rate are indicative figures from a working broker's book, last reviewed 2026-09-05. Settlement rate and time to settle are modelled ranges, so they are a model rather than a measurement, and every deal is subject to lender criteria. Rate chasers carry clawback risk if the loan is discharged early.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The borrower comparing three brokers at once
They are reading, not calling. The page that explains the process most clearly is the one that gets the enquiry.
Site
The fixed rate roll off
They arrive with a date and a specific question, and a page built around that reason converts them without a conversation.
Site
The debt consolidator running their own numbers
The calculator is the whole visit for this person. Capture it and you have the enquiry.
Site
Your own past client checking you are still there
The review conversation often starts with them looking you up, and a current, fast site restarts it.
Needs you on the phone
Phone
The borrower with arrears or a default
That never goes into a form. It gets said on the phone once they trust you.
Phone
The client with a complicated structure across entities
Too many moving parts for a page to pre-qualify, and they know it.
Phone
The accountant's referral at tax time
The trust is already transferred. The site only has to confirm it.
Phone
The borrower who needs talking out of a cashback
That is a conversation about clawback and timing, not a landing page.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
Best Interests Duty statement present
On a refinance site this carries more weight than anywhere else, because the visitor is actively wondering whose side you are on. Use the wording your aggregator has approved.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured live and dated. A comparison shopper does not wait.
A path from the calculator to an enquiry
The refinance calculator is the most used page on most broker sites and the one most likely to be a dead end. The result has to offer a next step and carry the numbers into it.
Tap-to-call on every page
Refinancers who are ready will ring straight from the results screen. Make the number a link and keep it in reach on a phone.
Common questions.
Websites for refinance brokers, answered
The reason, the process and the timing. Name why people refinance, set out what happens between the first call and settlement, and say roughly how long it takes. Most broker refinance pages talk about saving money and never explain the process at all.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the refinance path looked at specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for refinance brokersThe fixed term rolling off, the rate review, and the borrower who has already decided to move.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
Written for mortgage brokers. If your book carries commercial or asset finance as well, that page is listed alongside.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.