Websites.
Websites for SMSF lending brokers.
The page an accountant reads before deciding whether to send you their trustee clients.
A website for an SMSF lending broker has two audiences: the trustee working out whether the fund can borrow, and the accountant deciding whether to refer. Both are reading for competence and for where you draw the line between lending and advice. The pages are built to show both, and the compliance layer is built in from the start.
What they type.
SMSF trustees arrive with an accountant's question and no lender.
SMSF traffic is small and deliberate. These are the questions that bring a trustee to your site, and most of them have already had part of the answer from somebody else.
- “SMSF loan broker”
- “can my super fund buy a property”
- “SMSF limited recourse borrowing broker”
- “SMSF home loan lenders”
- “SMSF commercial property loan broker”
- “SMSF loan deposit required”
- “SMSF refinance broker”
- “which lenders do SMSF loans”
Every one of them is a lending question wearing a superannuation coat. The site's job is to answer the lending half clearly and to be obvious about where the accountant's half begins.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template. A template broker site has no SMSF page at all, or it has a paragraph that could have been written by anyone. An accountant deciding whether to refer their trustee clients reads that paragraph and moves on.
The second is the missing compliance layer, and in SMSF it is the sharpest version of the problem. Copy that reads as advice about the fund, the words adviser or planner used loosely, no Best Interests Duty statement and no licensing block. That is a page that should never have gone live.
The third is speed and the bolted-on calculator. A generic borrowing calculator on an SMSF page is worse than none at all, because the fund's borrowing does not work the way the calculator assumes, and a wrong number in front of a trustee costs you the accountant behind them.
The method.
How the site gets built.
We lead with the lending question above the fold, not with your logo.
Whether the fund can borrow, what a lender wants to see, which lenders still write these. That is your half of the conversation, and putting it first is what tells both audiences you know where your half ends.
We build a calculator that captures the enquiry instead of ending the visit.
Where a calculator is appropriate it is built into the site, framed for the lending question rather than a personal loan scenario, carrying the estimate-only and subject-to-lender-criteria wording. Where it is not appropriate, it is left off and an enquiry path takes its place.
We build the compliance layer in rather than bolting it on afterwards.
Best Interests Duty statement, licensing and credit representative block, privacy, terms and complaints pages, and copy that never strays into advice about the fund or uses restricted titles. This is the niche where the compliance layer is the product.
We measure the speed on Google rather than promising it.
Measured on Google PageSpeed Insights on a mobile profile before handover, with the date attached. An accountant checking you between appointments gives the page a few seconds at most.
The maths.
What one smsf lending settlement is worth
Indicative figures from a working broker's book. A guide, not a quote, and never a forecast.
- Typical loan size
- $500,000
- Upfront on one settlement
- $3,250
- Trail in the first year
- $750
- Upfront plus three years of trail
- $5,500
- Genuine enquiries per settlement
- 9 to 20
- Enquiry to settlement
- 6 to 16 weeks
Loan size, commission and settlement rate are indicative figures from a working broker's book, last reviewed 2026-09-05. Settlement rate and time to settle are modelled ranges, so they are a model rather than a measurement, and every deal is subject to lender criteria.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The trustee sent to find a lender
They arrive with one question and a page that answers it properly turns them into an enquiry the same visit.
Site
The accountant checking you before referring
They are reading for competence and for whether you stay on your side of the line. The page is the whole audition.
Site
The trustee whose lender has exited SMSF lending
They arrive urgent and specific, and the lender question is the only thing they want answered.
Site
The business owner researching buying premises in the fund
A commercial SMSF page is rare enough that having one is most of the advantage.
Needs you on the phone
Phone
The accountant's trustee client list
This is the channel for SMSF lending. The site supports it and never replaces it.
Phone
The financial adviser's clients
They are already inside the fund's decisions. The referral is a relationship, not a search result.
Phone
The administrator's or auditor's network
A small professional circle that refers by conversation.
Phone
The trustee with a complicated fund
Too many variables for a page. That is a call, and often a call with the accountant on it.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
Best Interests Duty statement present
In a niche this close to advice, the statement and the licensing block do double duty: they reassure the trustee and they show the accountant you know the boundary.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured live and dated.
A path from the calculator to an enquiry
Where a calculator belongs on the page at all, the result carries the estimate-only wording and leads into an enquiry rather than a number with nowhere to go.
Tap-to-call on every page
Accountants ring. Make the number a link and keep it visible on a phone.
Common questions.
Websites for SMSF lending brokers, answered
The lending half: what lenders look for, what deposit the fund generally needs, which loan types exist, and how the process runs alongside the accountant. Then be explicit that decisions about the fund itself sit with the client's accountant or adviser.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the SMSF page read for the licensing line specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for SMSF lending brokersA small, specific search market where the accountant is usually already in the room.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
Written for mortgage brokers. If your book carries commercial or asset finance as well, that page is listed alongside.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.