Websites.
Websites for first home buyer brokers.
The site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
A website for a first home buyer broker has one job: make a stranger who is not sure they can afford it comfortable enough to start a conversation. That means their situation named above the fold, a calculator that captures the enquiry instead of ending the visit, the compliance layer built in from the first line, and a page that loads before they lose interest.
What they type.
First home buyers arrive with a question, not a shortlist.
These are the searches and the questions a first home buyer brings to your site, whether they found you through Google, an agent or a friend. The page has to answer them without being asked.
- “first home buyer broker Brisbane”
- “5 percent deposit scheme broker”
- “can I buy with a 5 percent deposit”
- “how much can I borrow first home buyer”
- “mortgage broker for first home buyers near me”
- “first home buyer scheme places left”
- “can my parents help with my deposit”
- “pre approval first home buyer how long”
Every one of those is a person checking whether the next step is possible. A site that opens with your logo and a stock photo of a couple with keys has answered none of them.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template. A first home buyer looks at three or four broker sites in a night, and if all of them use the same layout, the same stock photography and the same sentence about your home loan journey, none of them earns the call. Sameness is the most expensive thing on a broker website.
The second is the missing compliance layer. No Best Interests Duty statement, no licensing block, a privacy policy that was copied from another industry, and a form that collects income and debts with no notice at the point of collection. It reads as careless to a compliance manager and it reads as careless to a borrower too.
The third is speed and the bolted-on calculator. A plugin calculator drags a page down, gives a number, and then leaves the visitor holding it with nowhere to go. The visit ends at the exact moment the person was most interested.
The method.
How the site gets built.
We lead with the borrower's situation above the fold, not with your logo.
A first home buyer should see their own circumstances named in the first screen: the deposit question, the scheme question, the income question. Recognition is what keeps them on the page, and it costs nothing but the willingness to be specific.
We build a calculator that captures the enquiry instead of ending the visit.
The borrowing power and repayment calculators are built into the site, not embedded from elsewhere, so the result can lead somewhere. The number arrives with the estimate-only and subject-to-lender-criteria wording next to it, and the enquiry lands in your inbox with the numbers attached.
We build the compliance layer in rather than bolting it on afterwards.
Best Interests Duty statement, licensing and credit representative block, privacy and complaints pages, form notices at the point of collection, and the comparison rate rule respected wherever a number appears. Built to the published industry standards, ready for your aggregator's review rather than dreading it.
We measure the speed on Google rather than promising it.
Every build is measured on Google PageSpeed Insights on a mobile profile before handover, and the score goes to you with the date it was taken. A promise about speed is worth nothing next to a measurement anyone can repeat.
The maths.
What one first home buyers settlement is worth
Indicative figures from a working broker's book. A guide, not a quote, and never a forecast.
- Typical loan size
- $550,000
- Upfront on one settlement
- $3,575
- Trail in the first year
- $825
- Upfront plus three years of trail
- $6,050
- Genuine enquiries per settlement
- 7 to 13
- Enquiry to settlement
- 6 to 14 weeks
Loan size, commission and settlement rate are indicative figures from a working broker's book, last reviewed 2026-09-05. Settlement rate and time to settle are modelled ranges, so they are a model rather than a measurement, and every deal is subject to lender criteria.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The referral checking you out before they call
They already trust the recommendation. The site's job is to not lose it, and most of them decide in the first screen.
Site
The night time researcher
Nobody is answering the phone at nine on a Sunday. The calculator and the situation pages are the only staff you have.
Site
The buyer comparing two brokers
Real photos, genuine reviews and a page that names their scheme will win that comparison more often than a better ad will.
Site
The scheme researcher who found you through search
They arrived with one question, and a page that answers it plainly turns a visit into an enquiry.
Needs you on the phone
Phone
The buyer with an unusual income structure
They need a conversation, and no page can pre-qualify it for them.
Phone
The couple with a credit issue in the background
They will never type it into a form. That has to be said out loud to a person.
Phone
The parents deciding whether to go guarantor
A family decision that gets made at a kitchen table, not on a website.
Phone
The buyer under contract with days to move
They ring. The site's only job is to make the number easy to find on a phone.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
Best Interests Duty statement present
A plain Best Interests Duty statement, in the wording your aggregator has approved, on the pages where a first home buyer is deciding whether to trust you.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured on the live site and dated. Most first home buyer visits happen on a phone.
A path from the calculator to an enquiry
The result screen offers a next step and captures the numbers with it. A calculator that gives a figure and stops is a feature that costs you enquiries.
Tap-to-call on every page
Your number is a link, not an image, and it sits where a thumb can reach it. Obvious, and missing from more broker sites than you would believe.
Common questions.
Websites for first home buyer brokers, answered
The situation and the next step. A first home buyer needs to see that you work with people in their position, and one clear action to take. Your business name and a stock photo of a couple holding keys tells them nothing they could not have guessed.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. You get a scored report on speed, structure, conversion and compliance signals, read by a working broker, with the first home buyer path looked at specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for first home buyer brokersThe deposit question, the scheme question, and the one typed at nine o'clock on a Sunday night.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
Written for mortgage brokers. If your book carries commercial or asset finance as well, that page is listed alongside.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.