Websites.
Websites for construction loan brokers.
The page a couple reads the night the builder hands them a contract and a payment schedule nobody has explained.
A website for a construction loan broker has to explain a loan that pays out in stages. The visitor is holding a building contract, a land settlement date and a draw schedule, and no one has told them how the money reaches the builder or what they pay while the house goes up. The pages name that situation, set the stages out in order, carry the compliance layer from the first line, and offer a calculator that captures the enquiry instead of ending the visit.
What they type.
Construction borrowers arrive with a contract and no idea how the money moves.
These are the searches and questions a construction borrower brings to your site, whether they found you through Google, a builder's sales office or a friend. The page has to answer them without being asked.
- “construction loan broker”
- “how does a construction loan work”
- “construction loan progress payments”
- “house and land package finance”
- “land loan then build”
- “knock down rebuild finance”
- “renovation loan broker”
- “owner builder construction loan”
None of them are rate questions. They are versions of the same question: what happens to my money between the slab and the handover, and who checks the work before each payment goes out.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template. A template broker site has a home loans page and nothing else, so a construction borrower cannot tell whether you have written one build or two hundred. The words that would settle it, progress payments, two part contract, cost to complete, are exactly the words a template cannot say, because it was written for everybody.
The second is the missing compliance layer, and construction has its own trap inside it. No Best Interests Duty statement, no licensing block, and copy that drifts into promising a stage will be funded by a certain date. Draw downs depend on the builder's invoice, the valuer's inspection and the lender, none of which you control, and a page that implies otherwise is a page your compliance manager will mark in red.
The third is speed and the bolted-on calculator. A borrower checks the site on a phone at the display village, and a generic repayment calculator tells them what a fully drawn loan costs, which is not what they will pay during the build. A wrong number handed to a nervous borrower is worse than no number at all.
The method.
How the site gets built.
We lead with the build situation above the fold, not with your logo.
House and land, knock down rebuild, a renovation large enough to need staging, or an owner builder project. A borrower who sees their own build named in the first screen keeps reading, and naming it costs nothing but the willingness to be specific.
We set the stage schedule out in order, because it is the thing nobody explains.
Slab, frame, lock up, fixing, completion, with the plain statement that each draw follows the builder's invoice and the lender's inspection, and that interest is charged on the amount drawn so the repayment changes at every stage. That section alone earns more construction enquiries than any headline.
We build a calculator that captures the enquiry instead of ending the visit.
Built into the site rather than embedded, framed for a loan that draws in stages, with the estimate-only and subject-to-lender-criteria wording sitting with the result and the numbers travelling into the enquiry with the borrower.
We build the compliance layer in rather than bolting it on afterwards.
Best Interests Duty statement, licensing and credit representative block, privacy, terms and complaints pages, form notices at the point of collection, the comparison rate rule respected wherever a rate appears, and no timing claim on any stage. Ready for your aggregator's read rather than dreading it.
The maths.
What one construction loans settlement is worth
Indicative figures from a working broker's book. A guide, not a quote, and never a forecast.
- Typical loan size
- $700,000
- Upfront on one settlement
- $4,550
- Trail in the first year
- $1,050
- Upfront plus three years of trail
- $7,700
- Genuine enquiries per settlement
- 9 to 17
- Enquiry to settlement
- 6 to 16 weeks
Loan size, commission and settlement rate are indicative figures from a working broker's book, last reviewed 2026-09-05. Settlement rate and time to settle are modelled ranges, so they are a model rather than a measurement, and every deal is subject to lender criteria.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The buyer holding a house and land contract
They have a document full of terms nobody explained, and a page that walks through them in order turns the visit into an enquiry.
Site
The night time researcher working out the draw schedule
The question arrives at nine on a Sunday. The stage section is the only staff you have at that hour.
Site
The renovator deciding between equity and a staged loan
Two routes, one decision, and almost no broker site sets them side by side properly.
Site
The owner builder checking whether anyone will lend
The panel is narrow and they know it. A page that says so plainly is the one they trust.
Needs you on the phone
Phone
The builder's sales office introduction
That relationship is built at the display village over months, and search never sees it.
Phone
The client mid-build whose costs have moved
A variation conversation happens on the phone, with the contract open.
Phone
The borrower whose land settled through another broker
Too many moving parts for a page to pre-qualify, and they know it.
Phone
The architect's or draftsperson's client
The introduction arrives with the plans, already trusting you.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
The stage schedule on the page, in order
Slab to completion, with the plain statement that timing depends on the builder, the valuer and the lender. It is the most useful thing a construction page can carry and the thing almost none of them have.
Best Interests Duty statement present
In your aggregator's approved wording, on the pages where a construction borrower is deciding whether to trust you with a build that runs for a year.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured on the live site and dated. Most of these visits happen standing in a display home.
A path from the calculator to an enquiry
The result carries the estimate-only wording, explains that the repayment changes as the loan draws, and hands the enquiry to you with the numbers attached.
Common questions.
Websites for construction loan brokers, answered
The stages and the money. Set out the draw schedule in the order it happens, say that each payment follows the builder's invoice and the lender's inspection, and explain that interest is charged on what has been drawn so the repayment rises through the build. Most broker construction pages say they help with building loans and stop there.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the construction path looked at specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for construction loan brokersA tender in one hand, a land contract in the other, and nobody explaining how the money actually arrives.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
- Websites for guarantor loan brokersTwo readers, one site: the buyer who wants the loan, and the parent working out what they are putting on the line.
- Websites for medico and professional lending brokersA registrar between shifts, checking whether the thing a colleague mentioned actually applies to them.
- Websites for expat and non-resident lending brokersA borrower in Singapore at eleven at night, deciding whether to trust an Australian broker they cannot ring.
- Websites for rural and regional brokersA buyer on twenty hectares outside a town of four thousand people, looking for someone who has written that loan before.
- Websites for reverse mortgage brokersA daughter reading it before her parents do, working out whether this is somebody she would let near them.
- Websites for bridging loan brokersSomeone who found the house on Saturday and has not sold theirs, reading your site on Sunday.
- Websites for car finance brokersSomeone standing at a dealership with a finance quote in their hand, checking whether it is any good.
- Websites for business loan brokersAn owner with a cash flow gap this month, working out who is a broker and who is a lender in disguise.
- Websites for development finance brokersA developer with a site under contract, deciding in one screen whether you are worth an email.
- Websites for invoice and trade finance brokersA labour hire owner with a payroll on Thursday and a ledger full of invoices due in sixty days.
Written for the home lending side of the book. If it carries commercial or asset finance as well, that page is listed alongside.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.