Websites.
Websites for development finance brokers.
A developer with a site under contract, deciding in one screen whether you are worth an email.
A website for a development finance broker is a credibility document, not a lead magnet. The reader has a site, a stage and a funding gap, and they are judging whether you have been through this before. The pages describe what a lender assesses at each stage, publish no lender terms at all, state plainly that this is business purpose credit, and qualify the project before it becomes a phone call.
What they type.
Developers search the stage they are stuck at.
These are the searches and questions a developer brings to your site. Low volume, high value, and every one of them tells you which stage the project has reached.
- “development finance broker”
- “site acquisition finance”
- “construction funding for developers”
- “presales requirement development loan”
- “mezzanine finance property development”
- “residual stock loan”
- “townhouse development finance”
- “cost to complete funding”
Nobody types those unless they are already in a project. This is the lane where a handful of enquiries a year matters more than traffic, so the site is written to be believed rather than to be busy.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template, which cannot survive one screen with a developer. Residential language, a home loan calculator and a page about your journey together tell a reader with a site under contract to close the tab. Development finance is the lane where a generic site does the most damage to a broker's credibility.
The second is publishing lender terms. Indicative loan to cost ratios, loan to value ratios, interest figures, line fees and terms are deal specific and lender specific, and a figure on a page becomes a representation you have to stand behind for every reader. They also date badly, which means the page quietly becomes wrong.
The third is offering an opinion on the project. A page that suggests a deal stacks up, or implies you assess feasibility, is taking on the developer's risk and the quantity surveyor's discipline. Describe what a lender assesses and leave feasibility where it belongs, then let the enquiry form ask the questions that decide whether the deal is worth a call.
The method.
How the site gets built.
We organise the site by project stage, because that is where the reader is.
Site acquisition, construction funding, and residual stock. Three stages, three sections, each describing what a lender assesses at that point and what changes once approvals or presales are in place. A developer finds their stage in one screen or leaves.
We publish no lender terms anywhere.
No loan to cost ratio, no loan to value ratio, no interest figure, no line fee, no term. They differ deal by deal and lender by lender, and publishing one publishes somebody else's pricing while creating a representation you cannot honour for every reader.
We describe what a lender assesses without judging the project.
Presales as a requirement that varies rather than a fixed rule, cost to complete, the quantity surveyor's role, and what changes once a development approval is in place. No opinion on feasibility, which is the developer's risk and their consultant's discipline.
We build an enquiry form that qualifies the project before it becomes a call.
The site, the approvals, the builder, the stage and the equity, asked on the form, with the collection notice underneath it. Business purpose credit is stated plainly, no Best Interests Duty statement appears, and the licensing and complaints details sit in the footer where a serious reader checks them.
The maths.
What one development finance settlement is worth
The other pages on this site print indicative figures from a working broker's book. Development finance lending is paid in too many shapes for one typical settlement to be honest: the loan size, the fee and whether trail exists at all change with the lender and the facility. So no figure is printed here. Bring your own numbers to the call and the maths gets done on those.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The developer whose bank has changed its appetite
They search the specific problem the week it happens, and a page about their stage earns the email.
Site
The first time developer on a small site
They need the process explained and there is very little written honestly for them anywhere.
Site
The builder becoming a developer
They know construction and not funding, and a page that explains the difference converts them.
Site
The developer holding unsold stock
Residual stock is a specific search with almost no good pages behind it.
Needs you on the phone
Phone
The private lender and fund network
Those relationships are built deal by deal over years and never through a form.
Phone
The developer's accountant or solicitor
The introduction arrives already framed by somebody who knows the project.
Phone
The repeat developer client
They ring before the site is even under contract, and the website is not part of it.
Phone
The complex capital stack
Senior debt, mezzanine and equity together are a term sheet conversation, not a page.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
No lender terms published anywhere
No loan to cost ratio, no loan to value ratio, no interest figure, no line fee, no term. Run a search across the site before launch, because one number left on a page is a representation for every reader who finds it.
The credit regime stated plainly
A clear statement that this is business purpose credit and the protections that apply to consumer lending do not apply here. No Best Interests Duty statement and none of the pre-approved consumer wording, because the duty does not reach this lending.
An enquiry form that qualifies the project
The site, the approvals, the builder, the stage and the equity, with the collection notice at the point of collection. It turns an unqualified enquiry into a filtered one before it costs you an hour.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured live and dated. Credibility and speed are the same signal to this reader.
Common questions.
Websites for development finance brokers, answered
No. They are deal specific and lender specific, they change with the cycle, and a figure on a page becomes a representation you have to honour for every reader who finds it. Describe what a lender assesses instead, which is more useful to a developer anyway.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the development pages read for published lender terms specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for development finance brokersThe smallest demand in the category and the largest files. One good enquiry a quarter can be the whole account.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
- Websites for construction loan brokersThe page a couple reads the night the builder hands them a contract and a payment schedule nobody has explained.
- Websites for guarantor loan brokersTwo readers, one site: the buyer who wants the loan, and the parent working out what they are putting on the line.
- Websites for medico and professional lending brokersA registrar between shifts, checking whether the thing a colleague mentioned actually applies to them.
- Websites for expat and non-resident lending brokersA borrower in Singapore at eleven at night, deciding whether to trust an Australian broker they cannot ring.
- Websites for rural and regional brokersA buyer on twenty hectares outside a town of four thousand people, looking for someone who has written that loan before.
- Websites for reverse mortgage brokersA daughter reading it before her parents do, working out whether this is somebody she would let near them.
- Websites for bridging loan brokersSomeone who found the house on Saturday and has not sold theirs, reading your site on Sunday.
- Websites for car finance brokersSomeone standing at a dealership with a finance quote in their hand, checking whether it is any good.
- Websites for business loan brokersAn owner with a cash flow gap this month, working out who is a broker and who is a lender in disguise.
- Websites for invoice and trade finance brokersA labour hire owner with a payroll on Thursday and a ledger full of invoices due in sixty days.
Written for finance brokers. The residential niches are listed alongside, because most books carry some of both.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.