Websites.
Websites for business loan brokers.
An owner with a cash flow gap this month, working out who is a broker and who is a lender in disguise.
A website for a business loan broker is competing with lenders who advertise on speed and on a daily repayment that looks small. The site does the opposite: it names the purpose, shows the cost over the term rather than by the day, says plainly that business purpose credit sits outside the National Credit Code, and explains the security a lender usually asks a director to provide.
What they type.
Business owners search the purpose, and they search it at night.
These are the searches and questions a business borrower brings to your site. Every one names a purpose, which is exactly how the pages should be organised.
- “business loan broker”
- “working capital loan”
- “unsecured business loan”
- “business loan without property security”
- “loan to buy a business”
- “finance for a tax debt”
- “business overdraft or line of credit”
- “small business lending broker”
Most of them are being answered right now by a lender's own ad with a daily repayment in it. A page that shows the total cost over the term is the one that changes how the borrower reads everything else.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is the template, which in business lending means a residential site with the word business added to a heading. Nothing about facilities, nothing about what a lender assesses, nothing about security, and a home loan calculator sitting where a working capital explanation should be.
The second is silence about the regime. Business purpose credit sits outside the National Credit Code, so the protections that apply to a home loan do not apply here, and the Best Interests Duty does not reach this lending either. A site that copies consumer wording across is claiming a duty it does not owe. The honest page states the regime plainly and does not carry the statement.
The third is matching the lenders on speed and on the daily figure. Business lenders advertise on how fast the money lands and on a repayment measured by the day, and a broker who repeats that language inherits the claim. A short facility looks inexpensive by the day and is not, which is why the cost belongs on the page as a total over the term.
The method.
How the site gets built.
We organise the site by purpose, because that is how owners search.
Working capital, unsecured lending, buying a business or premises, and funding a liability. Four different situations with four different lender appetites, each with its own section, its own explanation and its own next step.
We show cost as a total over the term, never as a figure by the day.
A daily or weekly number never appears on its own. Where a figure is shown it is a total cost of funds over the term, because that is the only presentation a business owner can compare, and it is the one the lenders' own advertising avoids.
We state the credit regime plainly and leave the consumer wording off.
Business purpose credit is not covered by the National Credit Code, the Best Interests Duty does not apply, and your aggregator's pre-approved Best Interests Duty wording does not belong on these pages. The Australian Consumer Law still binds every claim, so the page says what applies rather than borrowing language from a home loan site.
We explain the security a lender usually wants from a director.
Many business facilities are supported by a director's personal commitment, and a page that calls a facility unsecured without saying what the lender takes instead has left out the part that matters. Saying it on the page filters the enquiries that were never going to proceed.
The maths.
What one business loan settlement is worth
The other pages on this site print indicative figures from a working broker's book. Business loan lending is paid in too many shapes for one typical settlement to be honest: the loan size, the fee and whether trail exists at all change with the lender and the facility. So no figure is printed here. Bring your own numbers to the call and the maths gets done on those.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The owner with a cash flow gap researching at night
They are comparing a broker with a direct lender at eleven o'clock, and the page that explains cost properly wins that comparison.
Site
The business declined by its own bank
They arrive the same week, they are reading for competence, and they are not shopping on price.
Site
The buyer researching a business acquisition
A long consideration period, a specific question about what a lender assesses, and very few useful pages to find.
Site
The owner working out whether unsecured lending is real
An honest page about what lenders look at instead of property is rare enough to earn the enquiry.
Needs you on the phone
Phone
The accountant's client with a funding need
The accountant sees it coming months before anyone searches, and the referral arrives already framed.
Phone
The business broker's buyer
That introduction happens inside the sale process and never touches your website.
Phone
The owner in genuine distress
It needs a careful conversation with the accountant involved, and it should never start with a form.
Phone
Your existing client's second facility
They ring. The site is a formality by then.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
The credit regime stated plainly
A clear statement that business purpose credit is not covered by the National Credit Code, so the protections that apply to a home loan do not apply here. No Best Interests Duty statement and none of the pre-approved consumer wording on these pages, because the duty does not reach this lending.
Cost shown over the term, never by the day
Any figure on the page is a total cost of funds over the term. A daily or weekly figure standing alone is the presentation that makes short facilities look inexpensive, and it should not appear on a broker's site.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured live and dated. This owner is checking between jobs on a phone.
A path from the enquiry form to a real conversation
The form asks about the purpose, the turnover and the security position, carries the collection notice at the point of collection, and gives you enough to make the first call useful rather than exploratory.
Common questions.
Websites for business loan brokers, answered
No. Business purpose credit sits outside the National Credit Code, so the duty does not reach it and your aggregator's pre-approved Best Interests Duty wording does not belong on these pages. The Australian Consumer Law still applies to every claim you make, so the standard for honesty is unchanged.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the business lending pages read for cost presentation and the credit regime specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for business loan brokersThe online lenders advertise on speed. Repeat their language and you have inherited their claim.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
- Websites for construction loan brokersThe page a couple reads the night the builder hands them a contract and a payment schedule nobody has explained.
- Websites for guarantor loan brokersTwo readers, one site: the buyer who wants the loan, and the parent working out what they are putting on the line.
- Websites for medico and professional lending brokersA registrar between shifts, checking whether the thing a colleague mentioned actually applies to them.
- Websites for expat and non-resident lending brokersA borrower in Singapore at eleven at night, deciding whether to trust an Australian broker they cannot ring.
- Websites for rural and regional brokersA buyer on twenty hectares outside a town of four thousand people, looking for someone who has written that loan before.
- Websites for reverse mortgage brokersA daughter reading it before her parents do, working out whether this is somebody she would let near them.
- Websites for bridging loan brokersSomeone who found the house on Saturday and has not sold theirs, reading your site on Sunday.
- Websites for car finance brokersSomeone standing at a dealership with a finance quote in their hand, checking whether it is any good.
- Websites for development finance brokersA developer with a site under contract, deciding in one screen whether you are worth an email.
- Websites for invoice and trade finance brokersA labour hire owner with a payroll on Thursday and a ledger full of invoices due in sixty days.
Written for finance brokers. The residential niches are listed alongside, because most books carry some of both.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.