Websites.
Websites for reverse mortgage brokers.
A daughter reading it before her parents do, working out whether this is somebody she would let near them.
A website for a reverse mortgage broker has to explain rather than sell, because the audience is older, often researching with family, and protected by rules written for exactly that reason. The pages set out how the debt compounds, show a projection produced with the regulator's own calculator, name the alternatives including the government scheme, and carry no urgency, no scarcity and no offer anywhere.
What they type.
This visitor is researching, and often researching on someone else's behalf.
These are the searches and questions that bring people to a reverse mortgage page. Read them and you can see how the site should be organised: explanation first, conversation second, nothing sold.
- “what is a reverse mortgage”
- “how does a reverse mortgage work”
- “reverse mortgage australia”
- “home equity access scheme”
- “reverse mortgage effect on inheritance”
- “alternatives to a reverse mortgage”
- “reverse mortgage risks for seniors”
- “reverse mortgage for my parents”
Two of those searches are from an adult child, and one of them is looking for the government scheme rather than a loan. A page that hides the alternatives is not consistent with the duty this lending sits under.
Shown as searches, because that is what they are. None of it is ad copy, and none of it is written as a headline.
The pattern.
Where agencies go wrong.
The first mistake is selling. Countdown banners, limited time wording, stock photography of an idealised retirement, a headline about unlocking the value of your home. This is a vulnerable audience with statutory protections built around it, and marketing pressure here is both wrong and the fastest way to a complaint. The page explains and offers a conversation.
The second is the missing compliance layer, and reverse mortgages have the sharpest version of it. The law requires the borrower to be shown a projection of their equity produced with the regulator's calculator, and it provides that a borrower cannot end up owing more than the value of the property, subject to the conditions in the legislation. Both belong on the page, not in a brochure sent afterwards, and the protection is described as something set by law rather than something you or a lender are offering.
The third is the missing alternatives and the missing family. A page that never mentions downsizing, the government Home Equity Access Scheme, family assistance or doing nothing has told the reader only half the picture. So has one that never suggests independent legal advice and a trusted person in the room.
The method.
How the site gets built.
We explain the compounding plainly, in the first screen if it fits.
The balance grows, and it grows faster the longer the loan runs. That sentence sits in the body copy where it will be read, not in a footnote, because a page that leaves it out is a page that has misled somebody by omission.
We show a projection produced with the regulator's own calculator.
An equity projection built with ASIC's published reverse mortgage calculator, with the assumptions shown, the date shown, and the plain statement that a different rate or a different period changes it. The law requires the borrower to see one, so the site shows it rather than saving it for later.
We name the alternatives on the same page.
Downsizing, the government Home Equity Access Scheme, help from family, and doing nothing. Naming the government scheme where it may be the better answer is what makes the rest of the page credible, and it is what the duty this lending sits under expects.
We build the compliance layer in rather than bolting it on afterwards.
The no negative equity protection described accurately and as set by law, a recommendation to obtain independent legal advice and involve a trusted person, the age pension question pointed at Services Australia with a link, the Best Interests Duty statement in your aggregator's approved wording, licensing block, privacy, terms and complaints pages, and no urgency anywhere.
The maths.
What one reverse mortgage settlement is worth
The other pages on this site print indicative figures from a working broker's book. Reverse mortgage lending is paid in too many shapes for one typical settlement to be honest: the loan size, the fee and whether trail exists at all change with the lender and the facility. So no figure is printed here. Bring your own numbers to the call and the maths gets done on those.
The honest split.
Who the site converts, and who still needs you on the phone.
The site can convert them
Site
The retiree researching quietly before telling anyone
They will read for weeks before they speak to a person, and an explanatory page is the only thing that reaches them in that period.
Site
The adult child checking on a parent's behalf
They are screening you, not shopping. Honesty about risk and alternatives is what passes that screen.
Site
The reader looking for the government scheme
They typed the scheme name. A page that explains it properly and points at the government source earns trust even when it costs the enquiry.
Site
The homeowner weighing downsizing against borrowing
A genuine comparison page is rare, and the one that exists gets read and shared.
Needs you on the phone
Phone
The adviser or accountant who already knows them
The professional has already framed the decision, and the introduction carries the trust with it.
Phone
The aged care placement conversation
It happens at a difficult moment, with a family and a facility involved, never through a form.
Phone
The client with capacity or family pressure concerns
That has to be handled in person, carefully, with the right people present.
Phone
The solicitor's referral after independent legal advice
The advice comes first and the broker conversation follows it.
Both columns are real. A plan that pretends the right-hand column does not exist is a plan that will disappoint you in month three.
The check.
What a healthy site looks like for this niche
No urgency anywhere on the site
No countdowns, no limited time wording, no incentive and no scarcity. On this lane the absence of pressure is a feature you can point at, and a compliance reviewer will look for it first.
A projection with its assumptions and its date
Produced with ASIC's published reverse mortgage calculator, with the assumptions shown and the statement that different assumptions change the result. The law expects the borrower to see one, so it belongs on the page.
Alternatives named on the same page
Downsizing, the government Home Equity Access Scheme, family assistance and doing nothing, with a link to the government source. A page that hides them is not consistent with the duty this lending sits under.
Loads in under 2.5 seconds on a phone
Largest Contentful Paint under Google's 2.5 second Core Web Vitals threshold on a mobile profile in PageSpeed Insights, measured live and dated. Larger type and generous spacing matter here as much as the number does.
Common questions.
Websites for reverse mortgage brokers, answered
A projection of the borrower's equity over time produced with ASIC's calculator, with its assumptions and date, and an accurate description of the no negative equity protection as something set by law. Both are expected in this lending, and both belong on the page rather than in a document sent afterwards.
Next step.
Start with what your current site is doing.
Ask for the complimentary website audit. A scored report on speed, structure, conversion and compliance signals, read by a working broker, with the reverse mortgage pages read against the additional obligations specifically. Read it, use it, and book a call if and when it suits you.
Keep reading.
Where to go from here
The same niche, the other service
- Google Ads for reverse mortgage brokersThe most careful campaign in the category. Nothing here sells, and the government scheme gets named on the page.
- Websites, the whole serviceHow the work runs, what it costs to start, and who it suits.
- The complimentary website auditA read of what you have now, by a working broker, with the first fixes named.
Websites for other niches
- Websites for first home buyer brokersThe site a nervous couple lands on at nine o'clock on a Sunday night, weeks before they ring anyone.
- Websites for refinance brokersA borrower who has already decided to move, checking whether you are the one to move them.
- Websites for self-employed and low-doc brokersA business owner who has been declined once already, deciding whether you are worth the phone call.
- Websites for investment property brokersA borrower who already owns one property, working out whether you know more than they do.
- Websites for SMSF lending brokersThe page an accountant reads before deciding whether to send you their trustee clients.
- Websites for commercial and asset finance brokersOne site carrying two books: the equipment deal that settles in a fortnight and the property deal that takes months.
- Websites for construction loan brokersThe page a couple reads the night the builder hands them a contract and a payment schedule nobody has explained.
- Websites for guarantor loan brokersTwo readers, one site: the buyer who wants the loan, and the parent working out what they are putting on the line.
- Websites for medico and professional lending brokersA registrar between shifts, checking whether the thing a colleague mentioned actually applies to them.
- Websites for expat and non-resident lending brokersA borrower in Singapore at eleven at night, deciding whether to trust an Australian broker they cannot ring.
- Websites for rural and regional brokersA buyer on twenty hectares outside a town of four thousand people, looking for someone who has written that loan before.
- Websites for bridging loan brokersSomeone who found the house on Saturday and has not sold theirs, reading your site on Sunday.
- Websites for car finance brokersSomeone standing at a dealership with a finance quote in their hand, checking whether it is any good.
- Websites for business loan brokersAn owner with a cash flow gap this month, working out who is a broker and who is a lender in disguise.
- Websites for development finance brokersA developer with a site under contract, deciding in one screen whether you are worth an email.
- Websites for invoice and trade finance brokersA labour hire owner with a payroll on Thursday and a ledger full of invoices due in sixty days.
Written for the home lending side of the book. If it carries commercial or asset finance as well, that page is listed alongside.
One more thing.
Start with what you already have.
Two complimentary audits, both read by a working broker rather than generated and sent. One looks at the account spending your money. One looks at the site the clicks land on. Take either, take both, or skip straight to the start form if you already know.